#wearetwo campaign by Label M brings International Beauty Trends to Pakistan

Lately, we have been seeing a major shift in our Beauty industry where we are accepting the international trends and making an effort to bring them to Pakistan. Among the many, Toni and Guy North along with Label M Pakistan recently brought the international campaign #wearetwo to Pakistan and they launched it with an amazing launch event held in Lahore on 25th January 2018.

Set in the luscious venue of Café X2 in the heart of Lahore, the event was none other than witnessed before. While the main stage and ramp was set upstairs at the rooftop, draped in all hues of black and white, they set up the black carpet in the main courtyard. It was a breath of fresh air than regular shows where everything is crammed up in one space and no one gets any space anywhere. While the guests mingled with the artists and the extremely talented team of Label M Pakistan, they were served with food and exotic drinks.

Gary France

Coming to the main event, basically #wearetwo is an international styling campaign mainly focusing on latest hair trends that are going to be taking the ramp at the major Fashion weeks all across the globe. LABEL M UK is the official Hair partner for the London Fashion Week, which is one of the major trend setters in the fashion industry worldwide. Internationally acclaimed Label M stylists Gary France and Max Lamparter joined the host Shammal Qureshi of Toni and Guy North Pakistan and Label M Pakistan on the stage to give a live demonstration of the looks they had created for the year 2018.

Max Lamparter

Among the 14 looks created just in the span of 2 hours on stage using some of the new products by Label M UK which included temporary spray on hair colors, hair accessories and leave in styling sprays, it was an amazing show put together. I absolutely loved how they incorporated simple techniques to their styling and took them to a whole new level with their skills. What made the processes worth a watch was the enthusiasm of the stylists and how they put their heart and soul in creating these absolutely gorgeous runway looks that make those heads turn.From sleek cuts to front bangs to that absolute untamed mane to that silver hue, each and every look created was a treat to watch. Paired with the monochrome theme of the venue and the dresses, these looks stood out like anything and definitely were the star of the whole evening.


We would like to congratulate Shammal Qureshi, the whole team of Label M Pakistan, Toni and Guy North Pakistan and each and every person who had been a part of this amazing event. It was a delight to watch international artists in Pakistan and how they connected to the people instantly. I believe that art has no boundaries and such events, might seem minute, but help big time in softening the image of our country for the world.

Gary France, Max Lamparter & Shammal Qureshi


Just in case you missed it, the whole event  was being broadcast Live from the Toni and Guy North Pakistan Facebook page, you can still go watch it HERE .



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