Lux Style Awards 2019 – the TEA is hot!

So like every year, the most prestigious (don't know why) Award show, the LUX STYLE AWARDS just took place in - *drumrolls* Karachi - again! Yes because there are...

Pakistani Designers take FASHION PARADE, NEW YORK by storm with their conceptual Collections

The fashion industry of Pakistan needs no introduction when it comes to setting trends and making statements. The fashion industry has been coming out with such larger than life...

On our Radar : DUEROS – A Jewellery Brand with a vision

Jewellery has always been a fundamental part of fashion in every era. No matter how immaculately you are dressed, jewellery just adds to the final touches of...

MOHABATNAMA by HSY – A Celebration of 24 years of Fashion and love for...

There is nothing more comforting to see someone grow and shine in front of your eyes where you can actually say that you have seen them come through all...

PFDC Sunsilk Fashion week ’19 : That’s how it’s done on the Ramp

The past weekend was a pretty busy one but in a good way as the biggest fashion extravaganza took place in the cultural heart of the Country i.e Lahore....

5 collections from the #PLBW19 to take inspiration from this Wedding season

All over the world there are four seasons while in Pakistan we have a 5th one and its called the wedding season. As soon as the sun starts being...

5 REASONS TO ATTEND PAKISTAN WEDDING SHOW

Calling all brides-to-be: 7UP Pakistan Wedding Show, Pakistan’s biggest wedding expo, is back just in time as the wedding season is upon us again! The answer to all your...

#wearetwo campaign by Label M brings International Beauty Trends to Pakistan

Lately, we have been seeing a major shift in our Beauty industry where we are accepting the international trends and making an effort to bring them to Pakistan. Among...

PSFW’18 Round Up – Top 5 Collections to watch out for this season .

Every fashion year starts with a much anticipated PFDC Sunsilk fashion week and the fashion fraternity is just looking forward to see what's in store for them by the...

HUM Bridal Couture Week 2018 Roundup – 5 best outfits

Its December, its winters and in Pakistan its officially Wedding season! And with that comes the most asked question, what to wear? For years now HUM Bridal Couture Week...